Remember, A Promo/Handout Item Should Not Be a Throwaway.
Great promo items should not be looked at as a necessary item for any convention, gathering, or promotion-they should be looked at as a branding opportunity. You should chose an item people will want and use. You also want it to be seen repeatedly as a message about you or your company. Advertisers call that-reach and frequency and as metric increases-it is all free.
