Giving Anything to Clients, Customers, or Attendees Requires Planning for an ROI.
Terms can be inter-changeable between gifting, hand-outs, promo items, giveaways, and recognition. Weddings and personal events have a more traditional reason for gifting. There are settings or events or gatherings that can generate more impact for a company or person when handing out more useful items that have more preceived value and appreciation.
